Running a dental practice takes hard work. You care for patients. You manage a team. You also need new patients to walk through your door. That’s where Google Posts can help. This free tool from Google lets you share updates right on your Google Business Profile. Best of all, most dental practices don’t use it yet. That means you can get ahead of the competition today.
What Are Google Posts?
Google Posts are short updates that show up on your Google Business Profile. They appear when someone searches for your practice on Google or Google Maps. Think of them like small ads, but they’re free. You can share news, offers, events, and more. Each post shows a photo, some text, and a button. That button can send readers straight to your website.
Google Posts first launched for businesses a few years ago. Since then, many industries have used them well. However, dental practices have been slow to catch on. This gives you a real chance to stand out. When patients search for a dentist near them, your fresh posts can catch their eye first.
Why Google Posts Matter for Dental Practices
You might wonder why a small post can make a big difference. Here’s the simple answer: patients trust what they see first. Most people don’t scroll past the first few search results. Your Google Business Profile often shows up right at the top. So, a bright and helpful post can grab attention fast.
In addition, Google Posts help build trust. When patients see regular updates, they feel your practice is active and caring. For example, a post about a new teeth-whitening special shows you offer real value. Meanwhile, a post about flexible hours shows you care about their time. As a result, patients feel more confident choosing you.
Furthermore, Google Posts support your other marketing efforts. If you already use Google Ads, posts add another layer of visibility. In fact, our guide on Google Ads for Dental Practices explains how paid ads and free tools like Posts work together to bring in more patients. Similarly, if you focus on local SEO, Google Posts give an extra boost. Our complete guide to Local SEO for Dentists covers how these small efforts add up to big local visibility.
How to Create a Google Post for Your Dental Practice
Making a Google Post is easy. You don’t need any design skills. Follow these simple steps:
First, log in to your Google Business Profile account. Next, look for the “Add Update” or “Create Post” button. Then, choose the type of post you want to share. After that, add a clear photo. Bright, simple photos work best. Finally, write a short message and add a button, such as “Learn More” or “Call Now.”
Once you publish your post, it goes live right away. Most posts stay active for seven days. Because of this, you should post at least once a week. Regular posts keep your profile fresh. They also show Google that your business stays active, which can help your local search ranking.
Types of Google Posts You Can Use
Google offers a few different post types. Each one serves a different goal.
Offer Posts work great for special deals. For instance, you could promote a discount on cleanings or whitening treatments. Event Posts help you share things like a free dental health day or a community event. Update Posts are perfect for general news, such as new equipment or extended hours. Product Posts let you highlight specific services, like braces or dental implants.
By using a mix of these post types, you keep your profile interesting. Patients see different kinds of value each time they visit your page. Over time, this builds trust and keeps your practice top of mind.
Tips to Make Your Google Posts Stand Out
A few small changes can make a big difference in how your posts perform. First, always use clear, high-quality photos. Blurry or dark images turn people away. Second, keep your text short and simple. Long paragraphs lose readers fast. Third, use a strong call-to-action button every time. Words like “Book Now” or “Call Today” push people to act.
Also, try to post at the same time each week. This builds a habit and keeps your content flowing steadily. Additionally, track which posts get the most clicks. Over time, you’ll learn what your patients respond to best. Then, you can create more posts like those.
Lastly, always match your post’s tone to your brand. Warm and friendly language works well for most dental practices. Patients want to feel comfortable, not just informed.
Common Mistakes to Avoid
Even though Google Posts are simple, a few mistakes can limit your results. Some practices forget to post regularly. As a result, their posts expire and their profile looks inactive. Others use unclear photos or write text that’s too long. This can confuse readers instead of helping them.
Another common mistake is skipping the call-to-action button. Without it, patients may see your post but not know what to do next. Always guide them toward a clear next step, like calling your office or booking online.
Finally, some practices treat Google Posts as a one-time task. In truth, they work best as an ongoing habit. Small, steady effort brings the best long-term results.
How Google Posts Work with Local SEO and Google Ads
Google Posts don’t work alone. They work best as part of a bigger plan. When paired with local SEO, your practice becomes easier to find in nearby searches. Our guide on Local SEO for Dentists breaks down exactly how to strengthen your local presence step by step.
Likewise, if you run paid campaigns, Google Posts can support them. A patient might click on your Google Ad, then see your recent post, and feel even more confident booking with you. To learn how to build strong, results-driven campaigns, check out our guide on Google Ads for Dental Practices.
Together, these tools create a stronger, more complete online presence. Each piece supports the other, helping more patients find and trust your practice.
Grow Your Practice with Dental Marketers
At Dental Marketers, we’re a team of dental marketing experts UK practices trust to grow through simple, proven strategies. Google Posts are just one small tool, but when used well, they bring real results. Our team can help you set up a posting plan, create eye-catching content, and connect it with your local SEO and ad campaigns.
You don’t have to figure this out alone. Let Dental Marketers help your practice stand out, attract more patients, and grow with confidence. Reach out to us today to start building a stronger online presence, one simple step at a time.
Frequently Asked Questions
1. What are Google Posts?
Google Posts are free, short updates that appear on your Google Business Profile. They show up when patients search for your practice on Google or Google Maps.
2. Are Google Posts free to use?
Yes. Google Posts are completely free. Any dental practice with a Google Business Profile can start using them right away.
3. How long does a Google Post stay active?
Most posts stay live for seven days. Because of this, it’s best to post at least once a week to keep your profile fresh.
4. What should I write about in a Google Post?
You can share special offers, new services, office updates, or community events. Keep the message short and friendly.
5. Do Google Posts help with local SEO?
Yes. Regular posts show Google that your practice stays active. This can support your visibility in local search results.
6. How do I add a Google Post to my profile?
Log in to your Google Business Profile, click “Add Update,” choose a post type, add a photo, write a short message, and publish.
