Terms & Conditions

These Terms & Conditions (“Terms”) govern the provision of marketing services by Dental Marketers (“we”, “us”, “our”), a trading name operating from 11b Peel House Lane, Widnes, WA8 6TN, United Kingdom, to any dental practice or organisation that engages us (“you”, “the Client”). By instructing us to carry out work, signing a proposal, or continuing to use our services, you agree to be bound by these Terms.

1. Definitions

  • “Services” means any SEO, pay-per-click (PPC) advertising, website design and build, social media management, Google Business Profile/review management, AI search (GEO/AEO) optimisation, or related digital marketing work we agree to provide.
  • “Deliverables” means the specific outputs of the Services — for example, a website, a content asset, an advertising campaign, or a report.
  • “Client Material” means any content, images, logos, credentials, or data you provide to us for use in the Services.
  • “Agreement” means the proposal, quote, or order form you accept, together with these Terms.

2. Our Services

We provide digital marketing services exclusively to dental practices, covering some or all of: search engine optimisation (SEO), Google/Meta advertising (PPC), website design and development, social media management, Google Business Profile and review management, and AI search visibility (AEO/GEO) work. The exact scope, deliverables, and timeline for your engagement are set out in your proposal or order form, which forms part of this Agreement.

3. Client Obligations

To deliver the Services, we need you to:

  • provide timely access to any accounts, platforms, or systems we need (e.g. website admin, Google Business Profile, ad accounts, analytics);
  • supply accurate, lawful Client Material, including any clinical or treatment claims — you are responsible for ensuring any Client Material you supply complies with GDC advertising guidance and is accurate for your practice;
  • review and respond to drafts, proofs, and approval requests within a reasonable time, as delays on your side may affect agreed timelines;
  • hold any necessary permissions for images, testimonials, and patient content you ask us to publish, including documented patient consent where relevant.

4. Fees and Payment

Fees are set out in your proposal or order form. Unless otherwise agreed:

  • one-off project work (e.g. a new website) is invoiced [50% upfront, 50% on completion — confirm actual split];
  • ongoing/recurring services (e.g. SEO or PPC management retainers) are invoiced [monthly in advance — confirm billing cycle];
  • invoices are due within [14 days of the invoice date — confirm payment terms];
  • we reserve the right to charge interest on overdue invoices and to pause Services until overdue amounts are settled.

All fees are exclusive of VAT unless stated otherwise. Third-party costs you instruct us to incur on your behalf (e.g. advertising ad spend, domain/hosting fees, stock licensing) are passed on separately and are your responsibility.

5. Timelines and Revisions

Any timeline we give is an estimate, not a guaranteed delivery date, and may be affected by delays in receiving Client Material, feedback, or approvals from you. Deliverables typically include [two rounds of revisions — confirm actual allowance]; further revision rounds may be chargeable at our standard rates.

6. No Guaranteed Results

We apply reasonable skill, care, and industry-standard practice to all Services. However, search engine rankings, advertising performance, and AI search visibility are influenced by factors outside our control — including changes made by Google, Meta, and other platforms, and actions taken by competitors. We do not guarantee specific rankings, traffic, lead volumes, or revenue outcomes, and any figures we reference (for example in case studies) reflect results achieved for specific clients in specific circumstances, not a promise of similar results for you.

7. Cancellation and Termination

Either party may terminate an ongoing Services agreement by giving [30 days’ written notice — confirm notice period], unless a different minimum term is set out in your proposal. We may suspend or terminate Services immediately if an invoice remains unpaid [30 days — confirm] after its due date, or if you materially breach these Terms. On termination, you remain liable for fees incurred up to the termination date, and any prepaid fees for work not yet carried out will be [handled per your specific agreement — confirm refund policy].

8. Intellectual Property

On payment in full, ownership of the final, agreed Deliverables created specifically for you (for example, your final website design or bespoke written content) transfers to you. This does not include: our underlying tools, templates, frameworks, or generic code and processes we use across multiple clients, which remain our property; or any third-party software, stock imagery, plugins, or licensed material incorporated into the Deliverables, which remain subject to their own licence terms. We retain the right to describe the work we’ve done for you, including in case studies, our portfolio, and on our own website, unless you ask us in writing to keep it confidential.

9. Confidentiality

Each party agrees to keep confidential any non-public information received from the other in connection with this Agreement, and to use it only for the purposes of delivering or receiving the Services. This does not apply to information that is already public, independently developed, or required to be disclosed by law.

10. Data Protection

We process personal data in accordance with UK data protection law (the UK GDPR and Data Protection Act 2018) and our Privacy Policy. Where we process personal data on your behalf as part of the Services (for example, patient enquiry data captured through a website form or ad campaign), we will do so under the terms of a Data Processing Agreement available on request.

11. Liability

Nothing in these Terms limits our liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot be limited or excluded by law. Subject to that, our total liability to you arising out of or in connection with the Services, whether in contract, tort, or otherwise, is limited to the total fees paid by you to us in the [12 months — confirm] preceding the event giving rise to the claim. We are not liable for indirect or consequential loss, including loss of profits, loss of business, or loss of anticipated savings.

12. Complaints

If something hasn’t gone as expected, please see our Complaints Procedure page for how to raise it and what happens next. We aim to resolve concerns quickly and directly wherever possible.

13. General

  • Force majeure: neither party is liable for delays or failures caused by events outside their reasonable control.
  • Entire agreement: these Terms, together with your proposal/order form, are the entire agreement between us and supersede any prior discussions.
  • Changes to these Terms: we may update these Terms from time to time; the version published on this page at the time of your engagement applies, and material changes will be communicated to active clients.
  • Severability: if any part of these Terms is found unenforceable, the rest continues to apply.
  • Governing law: These Terms are governed by the law of England and Wales, and any disputes are subject to the exclusive jurisdiction of the courts of England and Wales.

14. Contact Us

Dental Marketers

11b Peel House Lane, Widnes, WA8 6TN, United Kingdom

Email: hello@dentalmarketers.co.uk

Phone: +44 7557 227062

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