Your Dental Marketing Questions, Answered

Dental Marketers is the dedicated dental division of Ad-tivity, a UK digital marketing agency. We work exclusively with dental practices across the UK — NHS, private, and mixed clinics, from single-chair practices to multi-site groups — combining the resources of a full-service agency with dental-specific expertise.

Because we only work with dentists, we already understand GDC advertising rules, NHS versus private positioning, treatment-specific patient journeys, and how patients actually search for “dentist near me” or specific treatments. You’re not paying us to learn your industry on your time.

We’ve supported dental practices for over a decade and have worked with 300+ UK dental clinics, ranging from single-chair practices to multi-location groups.

We’re based in Widnes, UK, and work with dental practices across the whole of the UK — not just locally. Our services are delivered remotely, so location isn’t a barrier to working together.

Our expertise and case studies are UK-focused — we understand UK dental regulations (GDC), the NHS/private landscape, and UK patient search behaviour. If you’re outside the UK, get in touch, and we can discuss whether we’re the right fit for you.

Dental Marketers works exclusively with dental practices. Our parent agency, Ad-tivity, serves other sectors, but this team is dedicated solely to dentistry.

SEO, Google Ads (PPC), website design, social media management, Google review and reputation management, AI search optimisation (AEO/GEO), CRM integration, and conversion rate optimisation (CRO) — all built specifically for dental practices.

Dental SEO improves your website’s ranking on Google so patients actively searching for dental treatments find you first. We combine keyword research, on-page and technical SEO, local SEO (Google Business Profile, citations), content, and link building, tracked with monthly reporting.

PPC puts your practice at the top of Google the moment someone searches for a treatment you offer, through targeted campaigns typically starting from around £500 per month. Where SEO builds long-term organic visibility, PPC generates leads fast — many practices see enquiries within days of launch. We generally recommend running both together.

Yes. We build bespoke, mobile-first WordPress websites with treatment pages, booking forms, and technical SEO built in, typically completed within 6–12 weeks, with ongoing hosting, security, and maintenance support afterwards.

Yes — we manage Facebook, Instagram, TikTok, YouTube, and LinkedIn, including content creation and community management, plus paid Meta Ads campaigns targeted by location, age, and treatment interest.

AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) make sure your practice is found and cited in AI-generated answers — tools like Google AI Overviews, ChatGPT, and Gemini — not just traditional search results. As more patients research treatments through AI tools, this is becoming as important as classic SEO.

Yes. Most of our clients combine SEO, PPC, web design, and social media so paid and organic channels reinforce each other. Packages are tailored to your goals rather than sold as rigid bundles.

It depends on the services and scope. As a guide, Google Ads campaigns typically run from £500 to £3,000+ per month depending on treatments and locations targeted; SEO, web design, and social packages are quoted individually after a free consultation, based on your practice size and goals.

Our PPC packages are offered with no binding long-term contracts. For other services, contract terms are agreed during your consultation — ask us directly about the notice period for your specific package before signing anything.

This depends on the service and scope of work — for example, a new website build versus working with your existing site. We’ll confirm any one-off setup costs, alongside your ongoing monthly fee, in your proposal before you commit.

This varies by package, but typically includes strategy and campaign management, content and creative production, ongoing optimisation, and monthly performance reporting. Your proposal will set out exactly what’s included.

Talk to us first — most concerns can be resolved by adjusting strategy or spend. Cancellation terms depend on your package (our PPC service has no binding contract); we’ll confirm the specific terms for your package before you sign anything.

It depends on the channel. PPC can generate enquiries within days of launch. SEO typically shows noticeable improvement within 3–6 months, depending on local competition. Web design and social media results build progressively as the new site and content gain traction.

No agency can honestly guarantee exact rankings or patient numbers — treat any that claim otherwise with caution. What we can point to is a consistent track record: our strategies are proven to increase traffic, leads, and conversions, backed by case studies from practices we’ve worked with.

Results vary by practice and starting point, but our published case studies include organic traffic increases from around 90% to over 500%, hundreds of additional Google Business Profile calls per month, and conversion rate improvements of 50–130%. We’re happy to share examples relevant to your practice type during your consultation.

We track rankings, organic and paid traffic, Google Business Profile calls, form submissions, and conversion rate, so you can see the link between marketing activity and new patient enquiries — not just vanity traffic numbers.

We review performance monthly and adjust strategy, targeting, or budget allocation as needed. If something isn’t working, we’ll tell you and explain the change we’re making rather than leaving you guessing.

Yes. You’ll receive monthly reporting covering rankings, traffic, leads and enquiries, and campaign spend where applicable, so you can see what’s been done and what it’s delivering.

You’re assigned dedicated account management rather than being passed between generalists — the same point of contact who understands your practice, treatments, and goals.

Reporting is monthly by default, but you can reach your account contact by phone or email at any time you have a question or want to discuss strategy.

We’re happy to talk through live performance data with you during check-ins — ask your account manager about the reporting format that works best for you when you onboard.

Book a free consultation or free website audit with us. We’ll ask about your practice, current marketing, and goals, then come back with recommendations and a tailored proposal — there’s no obligation to sign up.

We’ll discuss your practice — services offered, NHS/private mix, current marketing, and goals — review your existing website and visibility, and talk through where the biggest opportunities are before proposing a plan.

Basic practice details (services, locations, NHS/private mix), access to your website and any existing marketing accounts (Google Business Profile, Google Ads, social pages), and a sense of your goals and budget. We’ll guide you through exactly what’s needed once you’re ready to proceed.

This depends on the service — PPC campaigns can often launch within days once accounts and targeting are set up; SEO and website builds start with an audit or discovery phase first. We’ll give you a specific timeline in your proposal.

We can work with your existing site for SEO, PPC, and social from day one. If your current site is holding back conversions or isn’t mobile-friendly, we’ll flag that and can propose a redesign — but it isn’t a requirement to get started with other services.

Both. We work with NHS, private, and mixed practices, and tailor strategy accordingly — NHS practices often focus on local visibility and patient volume, while private-focused campaigns target higher-value treatments like Invisalign, implants, and cosmetic dentistry.

Yes — targeted SEO and PPC can specifically improve visibility for private treatments, increasing private patient enquiries and appointments without changing how you handle NHS demand.

Yes, both — our approach scales from single-chair clinics to multi-location groups, with the same specialist, performance-led process either way.

Yes. For multi-location groups, we manage location-specific SEO, Google Business Profiles, and geo-targeted PPC so each site ranks and can be tracked individually, rather than competing with your other locations.

Yes — because we work exclusively with dental practices, GDC advertising standards are built into how we write and approve content, ads, and website copy, rather than being an afterthought.

Yes — dental advertising in the UK sits under both GDC guidance and general UK advertising standards (the ASA/CAP code), and both are factored into how we write and approve ad copy and website claims.

As a UK-based agency working with regulated healthcare businesses, we handle practice and campaign data in line with UK data protection requirements. If you have specific data-handling or processing questions — for example, for a data processing agreement — raise them during onboarding, and we’ll address them directly.

Yes — our published case studies show real practice results (traffic, calls, conversion rate, and ranking data), and we’re happy to share references or examples most relevant to your type of practice during your consultation.

Only with your agreement — we’ll ask before publishing any results, figures, or testimonials from your practice publicly.

This depends on your package — we recommend clarifying ownership of the domain, site, and content with us at proposal stage so it’s agreed upfront, before any work begins.

Yes, this is common. We can review what’s currently in place (accounts, campaigns, your existing site) and take over management, or run alongside your existing setup for services you want to add. We’ll advise honestly on what makes sense for your situation.

Raise this directly with us — geographic or competitive exclusivity isn’t a stated blanket policy, so if this matters to you, ask us to confirm our approach for your area before signing up.

Standard account management and reporting run during UK business hours. If urgent, time-sensitive support — for example, a live campaign issue — matters to you, confirm response times and availability with your account manager when you onboard.

You get a dedicated account manager as a named point of contact. Automation — like reporting dashboards or ad platform tools — supports the work, but strategy and communication are handled by a person who knows your account.

If you need patients quickly, start with PPC. If you’re building long-term, sustainable visibility, prioritise SEO. Social media works best as a supporting channel that builds trust and keeps your practice visible between when someone sees an ad and when they book. Most practices get the best results running more than one channel together — we’ll recommend a starting point for your goals and budget in your free consultation.

Content creation — including treatment pages, blogs, and educational content — is included as part of our SEO and web design services. You don’t need to provide finished copy yourself, though input on your treatments and tone is always welcome.

Yes — every website we build uses a mobile-first framework. If accessibility (for example, for patients using screen readers or with visual impairments) is a specific priority for your practice, mention it during your consultation so it’s factored into the build.