Bridge ST Case Study
Bridge ST
Bridge ST
My new SEO-optimized website with Dental Marketers has helped us double our new patients each month—along with generating 500+ leads monthly!
Challenges & Appraoch
The Challenge
Bridge St Aesthetic and Dental Implant Clinic partnered with Dental Marketers to elevate its online presence and attract more patients across Aberdeen. In a competitive dental market, the clinic needed to rank for searches like “dental implants Aberdeen” and “cosmetic dentistry” while showcasing expertise in both NHS and private dental care. Dental Marketers implemented a strategic SEO and PPC approach to increase visibility for general and specialised dental services, positioning the clinic as a trusted provider of high-quality, comprehensive dental care.
Our Approach
Website Audit
A thorough audit identified areas for improvement, optimised site structure, and strengthened SEO performance. PPC campaigns were integrated to provide immediate visibility and attract traffic to key dental services.
Keyword Strategy
High-value keywords were researched for services such as “dental implants,” “cosmetic dentistry,” and “NHS dental care in Aberdeen.” SEO and PPC keywords were strategically combined to maximise reach and attract the right audience.
On-Page SEO
Content, meta tags, and headers were optimised to improve search visibility and user experience. Targeted PPC ads boosted engagement on essential service pages, driving both organic and paid traffic.
Local SEO
Google Business Profiles were enhanced, citations managed, and local keywords integrated to improve Aberdeen rankings. Local PPC campaigns targeted high-intent searches in the clinic’s service areas.
Content Creation
Detailed service pages and informative blog posts were developed around key treatments and patient concerns. This content aligned with PPC ad messaging, driving organic traffic while maintaining a cohesive brand message.
Technical SEO
Crawl errors were fixed, mobile site speeds improved, and site indexing optimised to enhance organic rankings and PPC ad quality scores.
Monitoring & Reporting
Performance was tracked using Google Search Console, Google Ads, and Google My Business insights. Strategies were continuously refined to maximise ROI across both organic and paid channels.