Alverna House Marketing Case Study
Alverna House
Since launching our new SEO-optimized website with Dental Marketers, we’ve experienced an impressive surge in new patients—our monthly appointments have doubled! The results have gone beyond our expectations, making a real difference to our practice.
Challenges & Approach
The Challenge
Alverna House Dental Practice partnered with Dental Marketers to strengthen its online presence and attract more patients in St Helens. Operating in a competitive market, it was essential to rank for searches like “Dentist in St Helens” and “Emergency Dentist,” while showcasing premium treatments such as dental implants and Invisalign. By combining SEO and PPC strategies, Dental Marketers aimed to boost visibility for both general and specialised services, positioning Alverna House as a go-to choice for comprehensive dental care.
Our Approach
Website Audit
A thorough audit was conducted to identify issues, optimise site structure, and improve SEO performance. PPC campaigns were integrated to generate immediate visibility and drive traffic to priority services.
Keyword Strategy
High-value keywords were researched for services like “Dentist St Helens,” “Emergency Dentist,” and “Invisalign St Helens.” Both SEO and PPC keywords were strategically incorporated to maximise reach and attract the right audience.
On-Page SEO
Content, meta tags, and headers were optimised to improve search visibility and enhance user experience. Combined with targeted PPC ads, this approach increased engagement on key service pages.
Local SEO
Google Business Profile was enhanced, citations were managed, and local keywords were added to strengthen local search rankings. Local PPC campaigns targeted high-intent searches within the St Helens area.
Content Creation
Service pages and blog posts were developed to address key dental procedures and patient concerns. This content strategy drove organic traffic while maintaining alignment with PPC ad messaging for consistent patient engagement.
Technical SEO
Crawl errors were resolved, mobile speed improved, and site indexing optimised, resulting in better organic rankings and higher-quality PPC ad scores.
Monitoring & Reporting
Performance was closely tracked using Google Search Console, Google Ads, and GMB insights. Strategies were continuously adjusted to maximise ROI across both organic and paid channels.